How to talk trees, win friends, and influence people.

Saturday, October 28, 2023

8:00am - 9:00am PST

Location: A9

CFE 1

Moderator(s)

Rae Tamblyn, n/a

Director of #forestproud
Society of American Foresters, United States

Panelist(s)

Danielle Atkins, GA RF#2997

CEO
Land & Ladies
Brunswick, Georgia, United States
Ethan Breitling (he/him/his)

Vice President for Communications and Creative
National Alliance of Forest Owners
JS

Jeff Salem

Director, Communications & Public Relations
Arbor Day

Most people love trees, but don’t understand how active management helps our forests -- urban and rural -- provide ecosystem services and climate solutions. By "speaking their language," foresters in the field or on Capitol Hill can talk about forest management in ways people can hear and connect with.

Learning Objectives:

Define a communications strategy "audience."
Describe the difference between targeted messaging and target audience(s).
Determine the best communications platform or vehicle for reaching specific types of target audience(s): policy makers/lawmakers, landowners, 18- to 34-year olds interested in climate solutions, members of the general public interested in forests.