Building Public Literary on Wildfire Resilience Needs in the Dry Forests of the Western US

Friday, October 27, 2023

8:00am - 9:30am PST

Location: A7

CFE 1.5 / ISA CEU 1.5 / ESA CEU .375

Moderator(s)

EH

Eric Holst, CA RPF

AVP, Natural Climate Solutiosn
Environmental Defense Fund
Sacramento, California, United States

Panelist(s)

CB

Casey Bender

Senior Vice President
Strategies 360
Susie Kocher, MS, RPF (she/her/hers)

Forestry Advisor
University of California Cooperative Extension
South Lake Tahoe, California, United States
CT

Craig Thomas

Director
Fire Restoration Group

A panel of scientists, practitioners, and communications experts will explore success and failure in building public literacy and countering misinformation on forest and wildfire resilience management needs in the western United States.

Learning Objectives:

Upon completion, participants will have a clear understanding of baseline public opinion in key regions of the western United States related to forest health, forest and wildfire resilience.
Upon completion, participants will have concrete knowledge of cases where key messages and messenger moved public opinion and messages and messengers that failed to move public opinion.
Upon completion, participants will understand sources and problems associated with active misinformation campaigns designed to limit forest resilience management across the West and identify best practices for countering misinformation.